I started this morning with the intention of writing about a newfangled projection keyboard that I\u00a0recently saw featured\u00a0on a\u00a0couple of blogs, here and here. I vaguely remember reading about similar projection keyboards in the past, so I assumed that this new keyboard must incorporate a novel enhancement and, therefore, might\u00a0be worthy of mention\u00a0in\u00a0my\u00a0Gadget Navigator\u00a0blog.\u00a0I should have known better.\n\tAfter reading a bit about it, I immediately noticed how similar the technical specifications for Elecom's newly announced projection keyboard (TK-PBL042BK)\u00a0are to that of Celluon's Magic Cube keyboard, which was released last year.\u00a0The marketing literature for the Elecom projection keyboard was different than Celluon's, but\u00a0after doing some digging, I found a\u00a0high-resolution picture\u00a0of the Elecom gadget, which has the words "Powered by Celluon" printed on\u00a0its\u00a0rear side.\u00a0\u00a0That told me all I needed to know.\n\tSame Exact Parts on the\u00a0Inside\n\tI can't say I was entirely surprised to find the same parts inside both keyboards; many competing technological makers actually incorporate the same components inside their wares. Intel microprocessor and associated chipsets, for example,\u00a0are used in practically every desktop PC\u00a0and laptop available today. The displays for Kindle\u00a0and Kobo e-readers are both created and manufactured by E Ink, and most computer mice\u00a0used the same few optical or laser sensors in the past\u00a0prior to the development of more advanced sensors\u00a0including Microsoft's Bluetrack and Logitech's Darkfield.\n\tMany companies are fine with simply rebadging existing products with their own brand name and packaging. This is\u00a0true for many reasons. Some companies want to fill\u00a0a perceived gap in a product line or leverage\u00a0their brands to sell more products--even if those product were designed and made by another company. Of course, most of these companies often attempt to create additional value by putting in better software drivers or incorporating enhanced capabilities, etc.\n\tTrue Innovation is Rare\n\tWhat I'm really\u00a0trying to say is\u00a0that's rare to find truly\u00a0innovative products in today's technology-obsessed world. Apple is one company that consistenly innovates. An\u00a0example\u00a0of this innovation is\u00a0the company's new\u00a0combination process of waterjet cutters, high speed CNC machining and laser drilling that's used to create the MacBook's unibody frame. Unfortunately, this type of innovation is the exception to the rule, which is why most PC-based laptops have looked very much alike for so many years.\n\tThis is also why products such as the Ergotron WorkFit-S and the Dropcam HD\u00a0have attracted my interest in this blog. The former advances the concept of a workstation by\u00a0functioning in\u00a0both\u00a0standing- and sitting-positions; the latter packs a 720p HD camera, sufficient processing mojo for H264 encoding, 802.11b\/g\/n wireless and two-way audio into a product that weighs just 5.5 ounces.\n\tOn that note, I'm always seeking unique gadgets to review so if you spot one that cries out for an evalution, please drop me a note either in the comments section below or via Twitter @paulmah.