Fonterra says its farmers\u2019 usage of information from their smartphone apps to run their businesses and connect with the Co-operative has doubled in the past year.\u201cWe\u2019re the only dairy co-operative in New Zealand offering this kind of service to our farmers, and we\u2019re constantly enhancing our digital offering based on farmer feedback,\u201d says Evelyn Seewald, GM operations and farmer services, Fonterra. While Fonterra\u2019s Farm Source website remains popular for reporting and comparisons at month end, Fonterra\u2019s mobile apps are now used more often for checking key day-to-day information. Fonterra currently has three apps available for download for its farmers or users nominated by farmers: a milk production and quality app launched in 2014, a news app launched last year and a monthly plant check app that is being piloted this season. Fonterra says there have been around 13,000 unique user downloads of these apps.No caption Through the smartphone apps, farmers can access key milk production and quality information and receive important business updates, which they\u2019ve really appreciated given the nature of farming means they\u2019re often away from their computersEvelyn Seewald, Fonterra Seewald says getting information to farmers faster to help them run their businesses has been a priority for the Co-operative. \u201cOur farmers are rapid adopters of digital technology on farm and have led the design of our apps with their feedback, which has been very positive,\u201d says Seewald, in a statement. \u201cFarmers who previously swore they\u2019d never need a smartphone now tell us they can\u2019t imagine life without it.\u201d \u201cThrough the smartphone apps, farmers can access key milk production and quality information and receive important business updates, which they\u2019ve really appreciated given the nature of farming means they\u2019re often away from their computers.\u201d Seewald says the apps have also been a positive step for the Co-operative\u2019s quality assurance and service delivery to farmers. \u201cHaving this vital quality and production information at their fingertips means farmers can make timelier on-farm decisions and can be alerted to any potential quality issues at any time, wherever they are.\u201dForward thinking CIOs will embrace human-centred design: ForresterSend news tips and comments to email@example.comFollow Divina Paredes on Twitter: @divinapFollow CIO New Zealand on Twitter:@cio_nzSign up for CIO newsletters for regular updates on CIO news, views and events.Join us on Facebook.