Westfield Group has unveiled a “searchable mall” app that helps consumers find items to purchase before they visit one of the company’s shopping centres. The Searchable Mall app – at www.westfield.com.au – is the first innovation to come out of Westfield Labs, the group’s global digital lab based in San Francisco. All Westfield operations in Australia, New Zealand, the United Kingdom and United States are working with the lab to create new products for digital shoppers, Westfield said. Interview: Peter Bourke, CIO, Westfield Related: Why shopping isn’t the only thing online retailers should worry about Related: Westfied launches online mall Related: CIO Insights 2013 The app’s first release lets users search for more than 97,000 fashion and beauty products from a raft of retailers, locate stores, opening hours, and deals, as well as search for events and movie times. More features will be added in 2014, the company said. Westfield researched 6700 Australian adults who used the company’s previous website and found that consumers who browsed the website were more likely to visit a store and spent significantly more than those who did not. David Jones CEO Paul Zahra, said the retailer – which was 16 stores in Westfield shopping centres across Australia – was focused on increasing foot traffic in-store and online, and its decision to partner with Westfield was a reflection of this objective. Related content Opinion 5 hard questions every IT leader must answer Strong leadership is vital to IT success — and shouldn’t be taken for granted. Continual self-reflection is essential for knowing whether it’s time to restructure your approach to leading IT. By Thornton May Mar 28, 2023 5 mins Business IT Alignment IT Leadership Feature CIOs address the impact of hybrid work Assessing how some of the most progressive CIOs strive to provide both technological and emotional support for a dispersed workforce. By Pat Brans Mar 28, 2023 8 mins CIO Remote Work Employee Experience BrandPost Smart UPS Connectivity: what it is and why you need it By Veronica Lew Mar 27, 2023 4 mins Remote Access Opinion Huawei’s F5G rollout plan signals new wave of green technology and digital transformation At MWC, Gu Yunbo, President of Huawei’s Enterprise Optical Business Domain, sat down with CIO to discuss a raft of new F5G launches, and what they mean for enterprise computing. By Peter Kirwan Mar 27, 2023 4 mins Digital Transformation Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe