Enterprise Applications

Enterprise Applications | News, how-tos, features, reviews, and videos

With CRM Data, More Isn’t Always Merrier

The cornerstone of CRM systems (and any sales or service transaction) is interaction between your people and your customers. But more people records in the system isn't necessarily better, as many data quality problems in CRM are caused by the cacoph

Mar 27, 2014 6 mins

CRM Systems IT Skills and Training ROI and Metrics

Integrated Sales and CRM System Lets DirecTV Capture More Couch Potatoes

DirecTV's new enterprise system offers sales agents a whole view of the customer -- and real-time guidance to close deals.

Mar 26, 2014 3 mins

CRM Systems Markets

How to Build a Customer Loyalty Program

Boston-based restaurant chain b.good started its customer loyalty program with email 12 years ago because, well, it couldn't afford much else. As the chain has grown, so has its rewards program, which now has 53,000 'Family' members using keycards an

Mar 25, 2014 7 mins

CRM Systems Retail Industry Small and Medium Business

How to Bridge the Gap Between HR and IT

A poor IT-HR relationship can lead to bad IT hires. IT managers need to provide HR with sharp questions about applicants' technical skills. And HR pros need to do their homework about IT.

Mar 21, 2014 3 mins

CIO Careers Enterprise Applications

Don’t Let CRM Data Make MIS Into Misinformation

Even if you have high-quality customer relationship management data, there's a hidden monster that can gobble up management information system credibility. It's time to reign in user-generated CRM reports.

Mar 20, 2014 5 mins

Big Data CRM Systems Computers and Peripherals

Yahoo CEO Talks Mobile, Advertising and Tumblr

In a keynote before leading advertising and marketers professionals, Marissa Mayer details Yahoo's growth on mobile and its new advertising options -- and talks up Tumblr.

Mar 19, 2014 4 mins

Internet Marketing Small and Medium Business

3 Ways Technology Improves Road Race Registration

Like most previously paper processes, road race registration has moved online. This offers convenience to runners, but it can be a headache for unprepared race directors. Here's how three organizations handle the traffic, testing and analysis of thei

Mar 19, 2014 6 mins

Browsers E-commerce Software Open Source

Microsoft Releases SQL Server 2014 to Manufacturing

The newest version of Microsoft's relational database management system touts in-memory transaction processing and hybrid deployment scenarios.

Mar 18, 2014 4 mins

Business Intelligence Hybrid Cloud Servers

5 Ways CIOs Can Rationalize Application Portfolios

The pressure is mounting for CIOs and other IT leaders to help the business enable new disruptive technologies like mobile, social, cloud and big data, but many CIOs are struggling to do so because maintaining and supporting legacy applications consu

Mar 14, 2014 7 mins

IT Governance IT Strategy Innovation

Facebook Rolls Out Video Ads, Takes Aim at TV Networks

After months of testing, Facebook launched its premium video ad product yesterday. The opportunity for a massive windfall in new revenue helps explain why Facebook was so deliberate in testing the efficiency and reaction to the ads.

Mar 14, 2014 5 mins

E-commerce Software Facebook Internet