Andre Bourque

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Opinions expressed by ICN authors are their own.

Known in the tech industry by his Twitter handle, SocialMktgFella, Andre Bourque is a PR, content marketing and social media adviser who works with forward-thinking companies on "remarkable" content creation, brand messaging and distribution.

Andre brings Fortune 500 product management experience from Intel and Sun Microsystems to help capture and articulate product/service benefits over features and turn it into exceptional storytelling that publishers seek.

The opinions expressed in this blog are those of Andre Bourque and do not necessarily represent those of IDG Communications Inc. or its parent, subsidiary or affiliated companies.

What IT pros need to know about interfacing with other carbon-based life forms

Is your company ready for the knowledge worker?

Is your company ready for the knowledge worker?

50% of their time is devoted to interactions. How do you make interactions more efficient?

Why you need to ditch the time clock and go digital

Why you need to ditch the time clock and go digital

The number of wage and hour violations filed has increased 450% since 2000. Digital technology can reduce that.

Technology and promotions: the digital face of marketing

Technology and promotions: the digital face of marketing

Technology is now critical to -- and inseparable from -- a smart marketing strategy.

The power of inventory management means service with a virtual smile

The power of inventory management means service with a virtual smile

The right inventory management software shapes that perception, raising a company’s standing for respect and responsiveness.

How to keep ransomware from human resources

How to keep ransomware from human resources

HR is an easy and lucrative target for hackers who hijack systems with ransomware, so businesses must defend themselves. The good news is that small businesses are small pickings for cybercriminals -- though ransomware is a...

How artificial intelligence is impacting the highest levels of finance

How artificial intelligence is impacting the highest levels of finance

While the jury is still out on how artificial intelligence will shape the future, it is actively shaping our present. One of the industries that's embracing A.I. is finance. If properly implemented in that industry, A.I. could help...

Crisis prevention and hypocrisy in hiding: a lesson for technology companies

Crisis prevention and hypocrisy in hiding: a lesson for technology companies

The message to Silicon Valley, as it relates to Unilever, is as clear as the most forceful cautionary tale about hubris

Artificial intelligence, the tech revolution and the future of consulting

Artificial intelligence, the tech revolution and the future of consulting

If you want to know the future of business consulting, just look to the firms and universities at the forefront of a revolution in technology and a transformation in recruiting.

Healthcare technology experts contemplate the Trump effect

Healthcare technology experts contemplate the Trump effect

A panel of healthcare technology experts met in San Francisco to explore the new administration's impact on the industry.

Deletion is not destruction: ensuring the permanent removal of data

Deletion is not destruction: ensuring the permanent removal of data

Data destruction must be absolute, banishing any uncertainties among executives or worries among consumers.

Small business owners: From victims of fraud to victors over cyberattacks

Small business owners: From victims of fraud to victors over cyberattacks

Small business owners operate in an online world of opportunities — and threats.

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