Andre Bourque

Want to Join?
Opinions expressed by ICN authors are their own.

Known in the tech industry by his Twitter handle, SocialMktgFella, Andre Bourque is a PR, content marketing and social media adviser who works with forward-thinking companies on "remarkable" content creation, brand messaging and distribution.

Andre brings Fortune 500 product management experience from Intel and Sun Microsystems to help capture and articulate product/service benefits over features and turn it into exceptional storytelling that publishers seek.

The opinions expressed in this blog are those of Andre Bourque and do not necessarily represent those of IDG Communications Inc. or its parent, subsidiary or affiliated companies.

How the right technology can create value for everyone

How SaaS abandonment is killing your enterprise bottom line

For companies to truly thrive in the digital world, they need to be able to streamline data and processes.

How to assess whether your data is worth the dollars

How to assess whether your data is worth the dollars

Most companies fail to see or understand the inherent worth of data in respects to marketing; however, this data can have enormous value.

7 effective strategies executives use to pick a technology partner

7 effective strategies executives use to pick a technology partner

You are going to be spending substantive time with this partner, so ensuring they fit on a personal level is perhaps just as important as the fine print.

Creating a global social community for songwriters

Creating a global social community for songwriters

Decades of disruption by Jobs does not mark the end of disruptive technology within the music industry, only the end of a very dramatic beginning because of the rise of new demands and challenges.

Smart glasses are making workers more productive

Smart glasses are making workers more productive

Mixing up more traditional ways of being productive with cutting-edge technology can help optimize every aspect of your business, from supply chain to retail.

How CIOs are helping upgrade the way people sell

How CIOs are helping upgrade the way people sell

New CRM strategies are essential as consumers expect more digital engagement and the ways in which companies contact their customers evolve.

Fresh fintech companies to watch in 2017

Fresh fintech companies to watch in 2017

The 2017 Finovate Conference showcased some of the best and most advanced innovations in financial technology.

Youth, IT pros and health experts to gather at YTH Live

Youth, IT pros and health experts to gather at YTH Live

At the YTH Live conference in San Francisco May 7-9, 2017, young people, IT professionals and health experts will explore new ways to use technology to improve youth health and wellness.

Ditching passwords and increasing ecommerce conversion rates by 54%

Ditching passwords and increasing ecommerce conversion rates by 54%

Removing passwords from the ecommerce process will pave the way to new and improved shopping experiences that deliver happier customers and higher profits.

Ditching passwords and increasing ecommerce conversion rates by 54%

Removing password requirements from the ecommerce experience will pave the way to new and improved shopping experiences that deliver happier customers and higher profits.

What IT pros need to know about interfacing with other carbon-based life forms

What IT pros need to know about interfacing with other carbon-based life forms

Carbon-base life forms are everywhere. We can’t live without them, so we might as well figure out how to interact with them.

Load More