A new report shows just how much smartphone users love Facebook, checking it as much as 14 times a day. In advance of Thursday's Facebook phone announcement, this could be good news for the social network.
By Kristin Burnham
How addicted are we to Facebook? According to a new report, the answer is very: The average smartphone user checks Facebook on their phone at least 14 times a day.
Users’ obsession with the social network and the growing number of smartphone owners—which the study projects will grow by more than 26 million this year—is good news for Facebook, which has been criticized for its inability to monetize the mobile market.
On Thursday, Facebook is expected to unveil an HTC phone with Google’s Android software, a move that has the potential to boost Facebook’s mobile market share to 96 percent, according to Ronan de Renesse, principal analyst at Analysys Mason.
“Android dominates the low-end smartphone segment from which most future growth will come,” says de Renesse. “Android is therefore tactically important for Facebook to increase its reach on mobile and grow customer engagement with its apps.”
According to IDC’s report, Facebook engagement is already through the roof. Seventy percent of respondents use Facebook on their phones, and 61 percent use it each day. The average user spends nearly 33 minutes a day browsing the social network.
How does your mobile Facebook use compare? Have a look at the infographic below or download it here.