Customer experience is top-of-mind for enterprises, which are transforming to become customer- and data-centric businesses. This includes the evolving role of the CIO and rethinking IT’s collaboration with marketing.


Commerce 2.0: Retailers Move Away from Transactional Thinking

In the old days commerce strategies revolved around single, isolated transactions. Brands and merchants constantly bombarded customers with messaging spewing the lowest prices for “must-have” and “state of the art” products and services. The mentality was sell, sell, sell.
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