\u201cLook before you leap\u201d may be an old proverb, yet it\u2019s as pertinent as ever when it comes to cloud migrations. The better prepared the organization is, the better the business outcomes.\nTo better understand the considerations businesses must take into account, we spoke with William Bell, Executive Vice President of Products at phoenixNAP, a global IT services provider with expertise in helping organizations migrate to the cloud.\nBell said that among the challenges, \u201cFirst is app preparedness, and understanding the target destination, which is related. You may potentially have to rearchitect some apps to fit inside the public cloud. Many people look at the cloud as a one-way destination, thinking they\u2019re going to move applications there and still do things the way they did before, just with someone else hosting their infrastructure. In reality it can be difficult to get the same level of uptime while keeping costs low.\u201d\nSecurity, sprawl, performance: Cloud considerations\nHe also highlighted the importance of security and compliance, which have been challenging IT departments for more than a decade. \u201cWe advise our customers that security becomes a shared responsibility in the cloud. The way to succeed is to understand the security model the provider is offering, and what you both need to do to secure your systems and maintain compliance. It can vary wildly depending on the data destination and who is helping you achieve security responsibilities. We believe that by marrying the right cloud service or platform with managed services, you can get a much-improved security stance than before.\u201d\nCompanies today are increasingly shifting to a hybrid, multi-cloud environment \u2014 putting some data in public clouds while also maintaining their own private cloud platforms. Bell advises to take caution when doing so, as this strategy can lead to data sprawl. \u00a0\u201cThe more mobile the data, the more multi-cloud, the greater the risk to uptime and availability and security,\u201d he said. \u201cUnderstanding where the data is can help prevent risks and help avoid performance impacts that might occur in a multi-cloud environment.\u201d\nCloud also plays a role in business continuity and disaster recovery. \u201cLet\u2019s look at ransomware. The number one way to secure against ransomware is to maintain an uncorrupted backup. In that way, availability is the core component of security. To that end, we\u2019ve created a business-continuity\/disaster recovery target destination in the cloud that provides a higher level of assurance for our customers, and we can do that out-of-the-box, so the customer doesn\u2019t have to worry about data transformation. No heavy lifting, and safe in case of disaster.\u201d\nPhoenixNAP recently became Cloud Verified, which Bell sees as a big plus for customers. \u201cIt offers them the assurance of stability, configuration, and compatibility between what they are doing on premises and in the cloud, so all their investments aren\u2019t going to be consumed by a cloud service,\u201d he said.\n\u00a0\u201cVMware Cloud Verified helps businesses of all sizes,\u201d Bell said. \u201cAlthough we have large enterprise clients, we also provide a real value to those customers who don\u2019t have huge IT organizations.\u201d\nClick here to find out more about phoenixNAP and its comprehensive cloud, security, and disaster recovery offerings.