Business decisions made without full visibility\u2014particularly at the executive level\u2014can put your company at risk. On the other hand, informed decisions based on relevant data can help your employees become more efficient, increase customer satisfaction, improve business performance, and, ultimately, drive growth. \nCreating a culture where visibility is the norm (and not a nice to have) is vital to maintaining a competitive edge. From the engineer who pairs incoming requests with the best staff member available, to the sales team whose success depends on anticipating clients\u2019 needs ahead of the calendar, a true, real-time, and actionable view of work in progress can enhance decision making, improve operations, and enable agility.\nFostering a Culture of Greater Visibility\nThe process of building a culture of visibility isn\u2019t without its challenges. \nToday\u2019s employees and teams are often dispersed globally, across time zones and cultures. \u00a0While workers may have access to an abundance of data, it\u2019s often outdated or not contextualized. And, more than ever, organizations operate in ever-changing markets that require immediate decisions in order to outpace (and outsmart) the competition. Yet, many business leaders are hampered by siloed data spread across their business.\nBut there\u2019s good news: creating a culture of visibility is not insurmountable. \nTransition from Reactive to Proactive\nToo often organizations operate in \u201cfire drill\u201d mode. That is, sales plunge, a campaign doesn\u2019t perform as well as expected, or a product release veers close to missing a deadline. In a reactive mode, everyone scrambles to collect and analyze data to determine what went wrong and how to correct course. This analysis can take hours, or weeks, and this drain on resources just slows down business versus driving it forward.\nAs a business leader you need to help move your organization beyond a fire-drill mentality, and teach \u00a0teams to proactively track and report on critical information in real-time. Encourage employees to take stock of projects and processes they\u2019re working on, then find ways to track that work and give visibility to stakeholders \u2014 other team members, executives, partners, or even customers.\nSomething as simple as carving out time for planning is also important. Without a fire to put out, you and your team can share critical information from across your business, consider that information from various perspectives, and make decisions based not on panic but on what\u2019s best for your business -- both now and in the future.\nSelect and Deploy the Right Technology\nHaving a platform that surfaces important information to the right audiences at the right time can better position your organization to make decisions around key business operations such as sales strategies, new business opportunities, marketing campaigns, people management, and more.\nBut technology is not a one-size-fits-all proposition \u2013 you must do your homework and then select the solution that best matches your organization\u2019s unique needs. \nAs you evaluate technology to support a cultural transition to greater visibility, be sure to ask these questions: \n\nDoes the platform provide automation capabilities to seamlessly distribute and centralize information? If yes, does it require coding know-how, or can anyone, regardless of technical ability, automate processes and reporting?\nIs the platform versatile? Can you easily move from strategic planning to budgeting to portfolio reporting with ease?\nDoes the solution have strong organizational budget and planning capabilities? Is it built to support your fiscal success?\nDoes the platform \u00a0provide visual and customizable reporting?\nWill the solution easily integrate with your organization\u2019s other enterprise cloud solutions?\nCan the solution you\u2019re considering scale with your business?\n\nThe transition to a culture of visibility may take time, but in the long run the advantages are clear. \nLearn more about the three layers of visibility your business needs to compete.