As a leading entertainment retailer with more than 800 stores, we’re always looking for a competitive edge. And in the fall of 2000, we found one. Working with an outside software developer, we created our own “Listening-Viewing” system that lets customers see and hear clips from products in our stores just by scanning their bar codes. Like many companies, we arranged to have the source code from the project put in escrow (in this case, with Iron Mountain) as a hedge against our vendor going out of business or failing to support a product we relied on. But our reason for pulling the code out of escrow was rather unique: We removed it not because we needed it, but because we acquired it; once you own the code, you don’t need escrow anymore. What happened was that our vendor was trying to market the system to our competitors. After the ensuing lawsuit (in which TWE prevailed), we took over the software company and the source code. If you look at our investment in the system, the cost of putting the code in escrow was insignificant. I would definitely do it again. —As told to Christopher Lindquist Related content feature Key IT initiatives reshape the CIO agenda While cloud, cybersecurity, and analytics remain top of mind for IT leaders, a shift toward delivering business value is altering how CIOs approach key priorities, pushing transformative projects to the next phase. By Mary Pratt May 30, 2023 10 mins IT Strategy IT Leadership opinion Managing IT right starts with rightsizing IT for value While there are few universals when it comes to saying unambiguously what ‘managing IT right’ looks like, knowing how to navigate the limitless possibilities of IT is surely one. By Thornton May May 30, 2023 6 mins Digital Transformation IT Strategy IT Leadership brandpost Designing the campus of the future starts with high-quality 10Gbps connectivity By Huawei May 30, 2023 4 mins Network Architect Networking Devices Networking feature Red Hat embraces hybrid cloud for internal IT The maker of OpenShift has leveraged its own open container offering to migrate business-critical apps to AWS as part of a strategy to move beyond facilitating hybrid cloud for others and capitalize on the model for itself. By Paula Rooney May 29, 2023 5 mins CIO 100 Technology Industry Hybrid Cloud Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe