Connection to VirtualizationAn early leader in proto-virtualization capabilities, Citrix was the company that popularized mainframe-like application virtualization in the client/server world. Its traditional products allow IT to run applications on a server where the data and code are controlled, letting business-unit workers use the application at their desks, viewing a remote session on their monitors and manipulating it using their own keyboards and mice. www.citrix.com Why It’s Significant After being left out of the buzz over virtualization for too long, and seeing the market shift toward VMware’s approach, Citrix made itself VMware’s only real rival by buying developer XenSource last fall and integrating its virtualization software with Citrix’s own products. As the second-most recognized virtualization vendor, XenSource gave Citrix immediate credibility in the server-virtualization market to add to its reputation at the application-virtualization vendor of choice. It has since moved aggressively into desktop virtualization and has polished and packaged both virtualization-management consoles and its own end-to-end suite approach to server and application virtualization. Analysts say it might have the advantage over VMware when it comes to desktop virtualization, and has already put itself ahead of virtualization latecomer Microsoft by buying into the market so aggressively.Key Products XenServer XenDesktop XenApp NetScaler More on Citrix Related content feature How Capital One delivers data governance at scale With hundreds of petabytes of data in operation, the bank has adopted a hybrid model and a ‘sloped governance’ framework to ensure its lines of business get the data they need in real-time. By Thor Olavsrud Jun 09, 2023 6 mins Data Governance Data Management feature Assessing the business risk of AI bias The lengths to which AI can be biased are still being understood. The potential damage is, therefore, a big priority as companies increasingly use various AI tools for decision-making. By Karin Lindstrom Jun 09, 2023 4 mins CIO Artificial Intelligence IT Leadership brandpost Rebalancing through Recalibration: CIOs Operationalizing Pandemic-era Innovation By Kamal Nath, CEO, Sify Technologies Jun 08, 2023 6 mins CIO Digital Transformation brandpost It’s time to evolve beyond marketing to create meaningful metaverse moments Insights on the results of the Protiviti and Oxford University survey: Executive Outlook on the Metaverse, 2033 and Beyond By Kim Bozzella Jun 08, 2023 6 mins Digital Transformation Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe