Business Operations

Business Operations | News, how-tos, features, reviews, and videos

Top 25 DIY Tips for Better SEO

You don't have to be an SEO expert to boost your website's search engine cred. The SEO community shares tips on how individuals and organizations without SEO expertise can increase their sites' search engine rankings.

Aug 5, 2014 14 mins

Marketing Productivity Software

Audience Is Dead, Long Live Active Content Consumers

Today's hyperactive users present brands with exponentially more opportunity than the passive audiences of years passed. On YouTube, users are seeking out and finding the content they want with no direction. To tell your brand's story there, focus on

Aug 4, 2014 3 mins

Marketing Social Networking Apps YouTube

Twitter Scores by Moving the Goal Posts

Twitter is at a crossroads as it strives to improve user experience and leverage greater opportunities in advertising and commerce. With a user base just one-fifth the size of Facebook, the company is beginning to change the script -- and it's workin

Aug 1, 2014 7 mins

Marketing Social Networking Apps Twitter

Managed Cloud Network Helps Law Firm CIO Boost Video Adoption

As today's companies grow, adding far-flung offices and top-notch employees who work from home, they need robust voice and video services. Managed cloud networking tools that use MPLS and VPLS technology helped one D.C.-based law firm streamline vide

Jul 28, 2014 7 mins

Legal Media and Entertainment Industry Unified Communications

Social, Mobile, Analytics and Cloud Outsourcing Creates New Legal Risks

In today's complex outsourcing world, IT leaders need to learn how to manage the evolving legal, privacy and compliance issues of SMAC contracts.

Jul 25, 2014 5 mins

IT Strategy Legal Outsourcing

CIO-CMO Marriage Strained, But Can Be Saved

Like any relationship, the one between CIOs and CMOs requires trust and empathy to succeed. According to research from Accenture, thereu2019s still a ways to go for the marriage to become a happy union.

Jul 23, 2014 3 mins

Budgeting CIO CMO

9 Signs It’s Time to Update Your Website (and How to Fix It)

Ecommerce, Web analytics and design experts share their tips on how to tell if your Web or ecommerce site needs tweaking (or major fixing) and how you can improve it inexpensively.

Jul 22, 2014 7 mins

E-commerce Software Internet Marketing

Are Messaging Apps the Future of Social Networking?

Mobile messaging apps are the 'new face' of social media with global audiences in the hundreds of millions, according to a new report from Forrester. But where do the marketing opportunities lie?

Jul 16, 2014 4 mins

Internet Marketing Mobile Apps

Busting the Top 15 SEO Myths of 2014

It's tough to tell what's real and whatu2019s myth today when it comes to SEO best practices. So we asked the SEO community to bring us up to date on the current state of link building, content marketing, social media and more.

Jul 16, 2014 12 mins

Marketing Productivity Software

6 Ways to Anticipate, Deliver and Measure Customer Satisfaction

Customer experience experts share their tips on how businesses can keep customers happy and coming back for more. They also tell you how to measure that customer satisfaction.

Jul 15, 2014 6 mins

CRM Systems E-commerce Software Marketing