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Marketing and IT leaders at Clorox partner closely on digital marketing and IoT initiatives intended to buttress the consumer packaged goods company's corporate growth strategy.
At CES 2017, Sony Pictures, the studio behind the recent hit films 'Passengers,' 'Sausage Party' and 'Ghostbusters,' shared some of the reasons why more and more of its film-marketing budget goes to social networks such as Facebook.
Technology is constantly advancing. That may be rhetorical, but it is essential to keep in mind that it applies to literally every industry. If we are talking about sports analytical technology, there is a market for that.
Technology, media and entertainment leaders this week at CES examined the veracity of digital marketing metrics, the impact of machine learning on marketing and why an experimental approach is crucial.
Social media gained even more steam in 2016, and smart companies such as Starbucks, Red Bull, Arby's and Chobani took to Twitter, Facebook, YouTube and other social channels to reach new customers and build brand loyalty.
According to the nearly 70 digital marketers, live video is poised to explode on social platforms in 2017. Here's what CMOs and marketing pros should know about this new customer-engagement format.
Small online business owners and ecommerce pros share their digital to-dos for 2017.
Experts in retail, ecommerce and marketing look into their crystal balls and predict what will be the big trends in online retail in the coming year.
The internet has made it so easy to conduct consumer surveys. The downside is that there are now too many surveys and their value is declining. Here are some things you can do to make your survey a success.
Email marketers and small business owners share their tips on how to decrease the likelihood of your emails being immediately deleted by prospective and existing customers.
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