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Jan Brecht describes how a unified tech-marketing team scored a victory at the 2014 World Cup.
Businesses can enhance marketing efforts by empowering employees, customers and influencers to spread their stories, and though it's challenging to create an effective corporate culture of creative storytelling, the potential rewards are big.
More than half of large retailers say mobile is their top priority, so why arenu2019t they investing more?
Marketing and communication pros share their tips for how companies can foster better communication (and collaboration) among employees, as well as improve customer communications.
Most marketers are rushing to deliver mobile apps, but the mobile Web remains one of the most effective channels for sales and customer engagements.
You probably don't think of the dating app, Tinder, as a tool for business, but it wasn't long ago that people rolled their eyes at the thought of Facebook or Twitter for marketing. Tinder could be the next big social network for business,
Marketing budgets are on the rise thanks, at least in part, to digital technologies. However, where marketers are investing their dollars isn't as clear.
Todayu2019s marketer is expected to be tech-savvy and data-driven, but marketing is more art than science. This eye-catching infographic shows some of best-liked and most-memorable marketing slogans. Experts also weigh in on why work.
Not only are marketing professionals not investing in marketing automation technology, nearly half of them donu2019t even know what it is, according to a recent survey.
The coming year promises to be an eventful, and potentially challenging, one for search marketers. These SEO and SEM experts share predictions on the big search trends and offer tips on how to prepare for and take advantage of them.