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There are many maps on the road to the digital enterprise. Do you know where you're going?
Business-to-business marketing is based on education and analytics where the best offering wins, right? Not so fast. Purchasing decisions for B2B customers can be even more emotional than consumer purchases. After all, the stakes are higher. So what
Ecommerce, customer relationship and marketing experts reveal the fastest ways to turn off shoppers and offer advice for what you can do to ensure customers donu2019t leave your site and make their purchases elsewhere.
You may think of Pinterest and conjure up images of weddings and recipes, but as companies like GE and Hootsuite demonstrate, Pinterest has a business side, too.
A group of young marketers offer advice about wooing technically savvy, digitally driven millennials, who -- despite the fact that many are drowning in student loans u2013 are the target market du jour.
Mobile and voice search are shaping the future of SEO, and Google is putting new emphasis on 'direct answers' to queries. Here's what digital marketers, content creators and SEO experts need to know about these key changes.
Business relationships that focus on transaction only inevitably lead to a fixation on time and material. But India has a culturally based notion for creativity, which is the source of innovation. Clients in the west should not waste this opportunity
The customer may have always been right but now they know it and they are demanding more from companies that sell to them. Hereu2019s what marketers need to know about the customeru2019s digital journey. (Includes infographic.)
Customer insights are the new currency in today's digital world, yet too many companies can't seem to produce them quickly enough. Whatu2019s the problem? It comes back to a familiar theme.