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GE talks marketing automation at CES

Modern automation technology is no panacea for today's many marketing challenges, but at CES 2016, GE's marketing manager suggested the right tools and tactics could help organizations win consumer trust.

Jan 7, 2016

CES CMO Internet

How to use Pinterest to grow your business

Ecommerce and social media pros share 14 tips on using Pinterest to market your products.

Jan 4, 2016

E-commerce Software Marketing Pinterest

7 marketing technology predictions for 2016

Advertising and marketing experts say 2016 will be defined by the increased use of ad blockers, new metrics, additional third-party data sharing and more demand for native advertising.

Dec 28, 2015

Marketing Technology Industry

10 social media certifications for marketing pros

Social media skills don't always come easy, and specialized social training can mean the difference between ascending the corporate hierarchy and being left behind. These social media certification programs and online classes are all available today,

Dec 21, 2015

Certifications Marketing Social Networking Apps

What unscrupulous attorneys do to win and how to fight back

Having experienced a few legal dustups himself, columnist Rob Enderle warns you about some of the unscrupulous things attorneys will do to win, and explains what you can do to avoid expensive litigation.

Dec 18, 2015

Legal Technology Industry

How to get and leverage user-generated content

Content marketing pros share their top tips on the best ways to acquire customer reviews, ratings, photos and videos.

Dec 18, 2015

CRM Systems E-commerce Software Internet

Demand for data driven marketers will drive CMO turnover, IDC predicts

Watch IDCu2019s free FutureScape webcast for more CMO and marketing technology predictions and their impact on your business.

Dec 14, 2015

CMO IT Leadership Marketing

How to succeed in B2B ecommerce

Experts in business-to-business marketing discuss the unique challenges online B2B companies face and what steps they can take to attract and retain customers.

Dec 3, 2015

E-commerce Software Internet Marketing

Are fake online reviews crushing consumer confidence?

While a certain percentage of them are almost certainly suspect, customer-driven online ratings and reviews are just too powerful to simply ignore. But does anyone really trust them?

Nov 30, 2015

Marketing

Inside RankBrain: What Google’s new search algorithm means to you

Google's RankBrain search-algorithm update has been live for months, but the company just recently confirmed the existence of the new machine-learning component. Here's a breakdown of RankBrain, along with a list of few important things digital marke

Nov 24, 2015

Google Marketing Productivity Software