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Product development and marketing experts offer advice for rolling out a new product or service and successfully getting the word out to customers.
Think the 'Game of Thrones' is bloody? For mobile marketers, conquering customers in the Game of Trust can be a brutal high-stakes battle.
Sometimes itu2019s best to ignore u2018em, sometimes you have to kill u2018em with kindness. But depending on the temerity of the troll, you need to tailor your tactics.
What do you call a laid-off journalist? A content marketer. Itu2019s no joke. Former journalists still get to tell dramatic stories u2013 that is, if corporate legal departments and marketing teams sign off first.
In this video from DEMO Traction, Jared Fliesler goes through the growth marketing techniques that helped build payment processing startup Square.
If opponents of the Affordable Care Act prevail in their court battle, Amazon Web Services can essentially nullify the victory.
The chief marketing technology officer, or CMTO, role is emerging inside companies to help businesses find a happy medium between the opposing natures of marketers and technologists. Hereu2019s how CMTOs bring it all together.
An IBM study of more than 700 people who make corporate buying decisions, including Gen-Xers, people from Gen-Y and millennials, sheds light on notable differences in their motivations to make corporate purchases and offers valuable lessons for B2B m
If you think responsive Web design meets your customers' needs, you better think again (and think fast). Mobile users are on the move and want answers quickly. Treating mobility like an extension of your Web presence wonu2019t cut it.
Marketing now must be well-versed in customer data, analytics, mobile, social and marketing automation tools. Who's going to lead this dramatic and critical transformation? Enter the chief marketing technologist u2013 or chief marketing 'te
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