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The good news for marketing tech pros is that customers want personalized service both in-store and online. The downside is that they want to see only what's relevant to them and they will punish brands that don't deliver this. Whatu2019s a
The forces putting advertising technology and marketing technology on a collision course seem inevitable. Will ad agencies be the big loser?
Twitter Cards let you promote brand awareness, drive traffic and ultimately increase sales. You may not be aware of them, but they vastly improve the user experience beyond 140 characters.
Last year, marketers spent more than $135 billion creating digital marketing content. However, much of it is wasted as 70 percent of it isn't being used and social media is littered with failed attempts.
Public relations pros share their top online (and offline) strategies for businesses regarding how best to reach their target audience(s).
Todayu2019s marketers are asked to take control of the digital customer experience, from brand awareness to sales conversion to customer loyalty. To make this work, marketers need an integrated set of tools. Instead, what has emerged are u2018Franken
Less than half of enterprise marketing software suite customers say they are u2018totally satisfied,u2019 according to a new Forrester report u2013 not great news for a technology that plays a key role in your company's digital marketing succes
There are many maps on the road to the digital enterprise. Do you know where you're going?
Business-to-business marketing is based on education and analytics where the best offering wins, right? Not so fast. Purchasing decisions for B2B customers can be even more emotional than consumer purchases. After all, the stakes are higher. So what