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While mobile devices are effective tools for browsing online, and social media can help consumers learn more about products they're interested in, they don't generally lead to purchases, according to a new study.
Today's savvy fashion marketers use 'Internet influencers' and 'affiliate networks' to pitch their products in less invasive (sometimes deceptive) ways. Such initiatives are usually low-cost, low-risk marketing tactics, but t
Video and marketing experts share tips on how not to make a business video and what steps organizations should take to ensure people will watch, remember and share their videos.
A convincing argument for an integrated marketing suite has yet to be made, yet most marketers think a social suite is the way to go -- but they couldnu2019t be more wrong.
We take a look at how Terapeak, who thousands of the worldu2019s most successful sellers on eBay and Amazon rely on to discover what products are about to jump off the shelves, what prices to charge, and what their competitors are doing, attracted 30
Behavioral triggers let marketers identify your recent Web activity to strike while the iron (and your interest) is hot by firing off targeted messages over many channels.
Most tech companies are engineering-driven. However, some, like Oracle, are sales-driven and yet others are marketing-driven. Which is the best? Columnist Rob Enderle thinks a blend of all three would be the best approach, with Apple perhaps being a
Instagram and Pinterest are big with the millennials advertisers want to reach. Large brands such as McDonald's are already experimenting with the social networks, but it may be too soon to tell if the new features deliver customers or are just
Marketing technology is entering a brave new world and no one has a better view of it than Sanjay Dholakia, CMO at Marketo. CIO.comu2019s Tom Kaneshige visits with Dholakia to discuss where martech is headed.
Todayu2019s marketing jobs require at least one digital skill -- such as SEO, website design or analytics -- according to the Digital Professional Institute. Here are the most common marketing technology failures and how to overcome them.
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